Senior PR Account Manager / Junior PR Account Director

About the role

A creative Cape Town PR and communications agency is looking for a Senior PR Account Manager / Junior PR Account Director to work across a portfolio of consumer and lifestyle brands. This is a hybrid opportunity for someone who sees PR as more than press releases and connects it with brand strategy, social media, content, events and the wider marketing landscape. As a key client contact, you will work closely with account executives and project managers, drive campaigns from planning to delivery, manage client relationships and KPIs, and mentor junior team members.

Key responsibilities

• Manage day-to-day client relationships and understand their businesses, brands and communication objectives
• Plan, coordinate and deliver integrated PR campaigns, events and brand activations, meeting objectives, deadlines and KPIs
• Build relationships with journalists, media contacts and influencers to secure coverage and engagement
• Develop content across traditional and digital channels, including press releases, blog posts, social media content and campaign materials
• Oversee social media content calendars and production, coordinating creative suppliers for visual and video assets
• Manage projects from research and planning through to execution, including presentations, supplier coordination, budgets and costings
• Monitor campaign performance, prepare status reports and evaluate media and online results
• Mentor junior team members in media relations, client servicing and account management
• Contribute to new business pitches, creative ideas and additional client projects

Required profile

• 4-5 years' relevant agency experience in PR, marketing, advertising or communications
• Proven experience in client relationship management, PR campaigns, events, activations and social media planning
• Established traditional media relationships and proven placement results are an advantage
• Experience working with social media influencers, including engagement and relationship management
• Strong leadership, mentoring and collaboration skills
• Excellent writing, presentation and communication skills
• Organisation, attention to detail, project management and budgeting skills, able to manage multiple deadlines
• Confidence, initiative and the ability to stay calm under pressure