Growth Marketing Lead - Fintech

About the role

An innovative South African technology business, represented by its client ARVO, is looking for an experienced Growth Marketing Lead to build and optimise a scalable growth engine that drives customer acquisition, conversion and retention. This is a hands-on leadership role working closely with the CEO, Product and cross-functional teams, owning the entire customer journey from first interaction through activation, conversion, retention and re-engagement. The position is based in Cape Town or Stellenbosch, on a full-time permanent basis, mostly remote with a weekly meeting in Century City outside tax season.

Key responsibilities

• Develop and execute the growth marketing strategy across all acquisition and retention channels
• Own conversion rate optimisation across the customer journey
• Manage paid acquisition campaigns and marketing budgets for strong ROI
• Lead email marketing and customer lifecycle campaigns, including segmentation, automation and re-engagement
• Drive SEO strategy and content optimisation to increase organic traffic
• Build reporting dashboards and monitor key performance metrics across the funnel
• Design and run structured growth experiments and work with partners to improve customer activation
• Work with Product and other functions to remove friction points and improve the customer experience

Required profile

• Minimum 3 years' experience in growth marketing, performance marketing or digital marketing
• Proven track record of driving customer acquisition, conversion optimisation and revenue growth
• Experience managing paid digital campaigns across multiple channels
• Strong analytical skills with experience interpreting funnel metrics, customer acquisition costs and attribution data
• Experience planning, running and measuring A/B tests and growth experiments
• Excellent written communication and stakeholder management skills
• Advantageous: experience in fintech, financial services or another regulated industry

Required skills

• Email marketing and customer lifecycle management
• Marketing automation
• SEO and content-led growth strategies
• A/B testing and growth experiments

What we offer

• Monthly compensation of R40,000 to R60,000
• Hybrid arrangement, mostly remote with one weekly meeting in person