Manager, Digital Products (Martech)

About the role

The Coca-Cola Company is looking for a Manager, Digital Products (Martech) in Johannesburg. You will manage the lifecycle of the company's marketing technology products across global and regional markets, designing, maintaining and optimizing digital platforms that enable personalized experiences, campaign performance and marketing automation. The role partners with global teams across Marketing, Technology and Data.

Key responsibilities

• Manage digital product development, deployment and optimization, including platforms, CRM, CDP and automation systems
• Partner with Marketing and Technology leaders to define product objectives, key features and operational frameworks
• Oversee product roadmaps, balancing local customization and global standardization across markets
• Work with global and regional Digital, Data and IT teams on integration, data flow and operational enhancements
• Collaborate with external partners and vendors on digital activation, analytics and consumer experience
• Ensure data governance, privacy compliance and responsible use of consumer data
• Use analytics tools and dashboards to monitor effectiveness, adoption and ROI
• Build training, documentation and enablement materials for marketing teams
• Evaluate emerging Martech trends and recommend improvements to existing tools

Required profile

• Bachelor's degree in computer science, Digital Marketing, Information Systems or a related discipline; advanced qualification preferred
• Minimum 6 years of experience in digital product management, Martech implementation or marketing automation in FMCG or large enterprise environments
• Experience managing products from concept to launch, support and optimization
• Fluency in data governance, digital privacy and consumer data management

Required skills

• Strong understanding of Martech ecosystems: CRM, CDP, automation tools, adtech and customer engagement platforms
• Hands-on experience with tools such as Salesforce Marketing Cloud, Adobe Experience Cloud or HubSpot
• Data analytics, marketing measurement and ROI tracking
• Excellent collaboration, communication and stakeholder-management skills

What we offer

• Opportunity to build and operate next-generation Martech platforms
• Collaboration within a global network of digital innovators and marketing experts
• Exposure to AI-enabled marketing tools, product management frameworks and leadership pathways