Brand Specialist

About the role

The South African Brand Team acts as brand guardians for Red Bull, covering consumer insights, product marketing, in-store and packaging activation, advertising, creative development, media planning and buying, content and events. The Brand Specialist works in the Brand Marketing department, supporting the planning and execution of brand campaigns, consumer activations and direct-to-consumer experiences, alongside the Brand Manager, internal teams and external agencies.

Key responsibilities

• Creative advertising: coordinate branded assets such as event key visuals, logos and campaign materials, apply corporate identity and branding guidelines, and support the review and approval of campaign creative.
• Direct-to-consumer: support seamless, compliant DTC journeys, collect and use consumer and event data in line with privacy and compliance requirements, and work with agencies on registration, communications, participation, guest management and fulfilment.
• Champion the Consumer Requests Handling tool so that consumer queries are answered promptly, and collaborate with the Initiatives team and operations on product queries.
• Consumer activation: work with the Brand Manager, development agency and creative agencies on integrated 360-degree campaigns.
• Business planning: support annual planning through research and analysis of consumer behaviour, trial and awareness metrics and brand attribution.

Required profile

• 1-2 years' experience in brand marketing, advertising, communications or a related field, preferably in a fast-paced consumer, lifestyle or FMCG environment.
• Experience supporting integrated marketing campaigns across digital, social media, retail, experiential and/or media channels.
• Experience working with creative, media, development and/or advertising agencies.
• Experience coordinating campaign assets, briefs, timelines, feedback and approvals across multiple stakeholders.
• Knowledge of brand positioning, brand identity and corporate brand guidelines.
• Understanding of consumer marketing principles, including consumer insights, target audiences, campaign planning and communication strategy.
• Strong project management and organisational skills, able to manage multiple priorities and deadlines.