Meta Ads & Performance Analyst (Media Buyer)

About the role

A fast-growing premium outdoor lighting brand, founded in South Africa and an 8-figure USD direct-to-consumer business, is hiring a Meta Ads & Performance Analyst in Cape Town (hybrid, at Workshop17 Newlands). You will own the day-to-day performance of the brand's Meta advertising across South Africa and global accounts, manage significant spend and explain what drives growth across acquisition, creative, conversion and commercial results. The role sits alongside senior marketing leadership, two Creative Strategists, a data partner and external paid-media partners.

Key responsibilities

• Own day-to-day Meta performance and decide when to scale, hold, reduce or restructure spend against agreed CPA, NCPA, MER and contribution targets
• Manage spend across multiple product CBOs and markets, keeping account structure efficient and ahead of Meta platform changes
• Analyse DTC performance (MER, NCPA, conversion rate, AOV, traffic, product mix) and diagnose whether changes come from media, creative, landing pages, offers, seasonality, tracking or product mix
• Work with the data partner on data accuracy, attribution and reporting, and build automated monitoring and alerts
• Use AI to speed up recurring analysis, anomaly detection and reporting
• Share creative insights with the Creative Strategists and take part in Creative Sprints
• Oversee outsourced paid-media channels such as Google Ads and help evaluate new paid-media platforms

Required profile

• 3+ years of hands-on Meta Ads experience in DTC e-commerce
• Experience managing meaningful paid-media budgets and making independent scaling decisions
• Strong understanding of Meta campaign structures, ad funnels and creative testing
• Commercial instinct linking CPA, MER, conversion rate, AOV and contribution
• Structured, detail-oriented and proactive, with clear communication across creative and commercial teams

Required skills

• Shopify, Meta Ads Manager and analytics/reporting dashboards
• Attribution and tracking fundamentals
• AI fluency: using AI tools, automation or agents in the workflow
• Advantages: managing Meta across international markets, high-spend DTC brands, Google Ads, data visualisation, automated reporting, APIs and workflow automation

What we offer

• Competitive pay plus performance-based incentives tied to measurable results
• Direct influence on how the marketing budget is deployed and a strong in-house team
• Flexible hybrid working from Workshop17 Newlands