Digital Marketing Strategist – Remote

About the role

Blacksmith Agency is expanding its marketing division to serve a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As a Digital Marketing Strategist you will own strategy, performance and client‑facing leadership across paid search, paid social, SEO and conversion optimisation, working remotely with distributed teams.

Key responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90‑day, 6‑month and annual growth roadmaps for each client.
• Own client performance on Google Ads, Meta, Microsoft Advertising and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on‑page SEO, link building, programmatic pages and AI‑driven content.
• Track KPIs, conversion attribution and analytics accuracy.
• Provide weekly direction, quality assurance and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Required profile

• 4–7 years of experience in PPC, SEO or multi‑channel full‑funnel strategy.
• Proven ability to run paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimisation.
• Strong analytical skills and the ability to diagnose performance issues quickly.
• Experience overseeing execution teams and managing deliverable quality.

Required skills

• Google Ads
• GA4
• Google Search Console
• Keyword research tools
• Paid media optimization