Copywriter

About the role

Our internal creative agency is expanding its team to shape how thousands of students and professionals engage with our brands across Africa. You will craft bold stories, sleek digital experiences, and high‑impact campaigns that drive results.

Key responsibilities

• Craft engaging content for social media, paid campaigns, events and projects.
• Write informative and educational articles and thought‑leadership pieces on workshops, conferences and current topics.
• Develop video scripts and interview questions.
• Proofread all copy to ensure factual and grammatical accuracy.
• Collaborate with other departments to enhance social media representation.
• Write SEO‑optimized articles and optimise website pages.
• Schedule organic social media using the Social Pilot tool.
• Work with graphic designers and video editors to conceptualise campaign content.
• Contribute to the development of the social media calendar.

Required profile

• Sharp, versatile copywriter who can craft persuasive narratives that convert.
• Ability to adapt copy across print, digital and social platforms.
• Strategic multitasker who delivers effective copy under tight deadlines.
• Quick to absorb feedback and retain brand guidelines and audience nuances.
• Excellent English language proficiency and strong storytelling skills.
• Bachelor’s degree in English, journalism or a related communication field.
• 2‑3 years of experience in copywriting, SEO writing and social media marketing.

Required skills

• SEO writing
• Social Pilot (social media scheduling tool)