Specialist: Group Communications

About the role

Absa, a prominent African financial institution, is looking for a Specialist: Group Communications to join its team in Johannesburg. The role provides expert internal communications support to stakeholders across the Absa Group, helping shape and share the business message so that employees understand the group's strategy and operational progress. It works closely with senior leadership and is aligned with the Group Marketing and Corporate Affairs (GMCA) strategy.

Key responsibilities

• Contribute to the development and execution of a communication programme and plans aligned with GMCA and executive leadership priorities.
• Create engaging, grammatically accurate content across formats, including ghost-writing for senior leaders, and manage the communications calendar and channel alignment.
• Use internal platforms such as Absa Engage, My Gateway, The Weekly Update, Proudly Absa News, campus screens, lock screens, business unit platforms and WhatsApp channels to increase visibility of initiatives.
• Build relationships with internal stakeholders and take part in forums that foster internal alignment.
• Help position executives for internal and external audiences, often with media and stakeholder relations teams.
• Apply communication expertise to solve organisational challenges and measure communication effectiveness against the GMCA scorecard.
• Stay ahead of emerging technologies and best practice to improve colleague engagement.

Required profile

• Bachelor's degree, Advanced Diploma or B Tech (NQF7) in Marketing or Communications preferred.
• 3 to 5 years of experience in a communications role, covering strategy, execution and content creation.
• Exposure to campaign execution and quality management.
• Strong writing skills for long-form and short-form content, adapted to different audiences.
• Understanding of business strategy, performance measurement and regulatory compliance in marketing communications.
• Ability to work with diverse teams and stakeholders; knowledge of governance and compliance in financial services is an advantage.

Required skills

• Familiarity with advanced digital tools and internal communication platforms.
• Proficiency with AI and Large Language Models (LLMs).
• Process optimisation, service design and data analysis.