Social Wellness & Club Experience Manager

About the role

A leading national fitness and wellness organisation is looking for a Senior Social Wellness & Club Experience Manager for its Cape Town team in an in-office role. The role rethinks what a club means to its members, building communities and a distinctive social wellness experience across a national network of clubs. It is a senior strategic leadership position, not a traditional events role.

Key responsibilities

• Lead the social wellness and community strategy, defining the member experience, standards and long-term direction.
• Develop social programmes, community experiences, hospitality initiatives and cultural collaborations that drive participation and loyalty.
• Use member insights, behavioural research and market trends to identify opportunities and develop concepts.
• Build partnerships with brands, creators and communities that add commercial value.
• Create scalable frameworks, standards and toolkits for consistent delivery across clubs while reflecting local communities.
• Turn concepts into implementation plans, coordinate launches and operational readiness, and visit clubs to assess performance and scale successful initiatives.
• Influence senior stakeholders, regional teams and club representatives, and link in-club experiences with digital engagement channels.
• Set performance measures for participation, engagement and retention, and manage budgets, agencies, suppliers and partners.
• Report to senior leadership with strategic recommendations and proactive risk management.

Required profile

• Degree or diploma in Marketing, Brand, Customer Experience, Hospitality, Events, Business or a related discipline, or equivalent senior-level experience.
• At least 8 years' experience in hospitality, lifestyle, wellness, member experience, community development, retail, brand experience, events or a comparable premium consumer environment.
• Proven track record of building and sustaining engaged communities and scaling experiences from concept to scale.
• Experience establishing new concepts, operating models, standards or formats from the ground up.
• Willingness to travel regularly to clubs and work outside standard office hours when required.

Required skills

• Commercial and financial acumen, including budget management, supplier relationships, business cases and ROI.
• Ability to influence senior stakeholders, lead cross-functional teams and manage complex programmes across multiple locations.
• Data analysis, digital fluency and strong communication, presentation and reporting skills.
• Emotional intelligence, organisational skills, attention to detail and composure under pressure.