Performance Marketing Executive

About the role

The Performance Marketing Executive helps shape performance marketing across Africa's leading luxury travel brands, working across international markets and reporting to the Head of Performance Marketing. The role manages and grows the group's affiliate marketing programme, drives creative optimisation across paid media, supports campaign execution and identifies improvements through testing, automation and innovation. It suits a commercially minded marketer who combines data, creativity and technology.

Key responsibilities

• Own the day-to-day management and growth of the affiliate programme: recruit and onboard affiliates, monitor compliance, optimise commissions, identify new partnerships and analyse performance.
• Support paid media campaigns: assist builds and optimisation, monitor KPIs, support budget pacing and reporting, and find optimisation opportunities on Google Ads and Meta.
• Lead creative testing: build testing roadmaps, analyse creative performance and work with designers and brand teams to improve ad effectiveness.
• Develop a performance-led creator strategy, evaluate creator tools and test creator-led creative alongside traditional advertising.
• Produce weekly and monthly reports, track KPIs such as CPQL, CPA, ROAS, revenue, affiliate contribution and conversion rate, and support forecasting and budget planning.
• Stay current with platform developments, test AI tools and automation, and recommend workflow improvements.

Required profile

• 5+ years of experience in digital or performance marketing.
• Experience managing paid media campaigns and marketing budgets.
• Desirable: affiliate marketing experience, creator/influencer marketing experience, and experience across multiple brands or markets.
• Commercially minded, highly organised, proactive and collaborative, comfortable balancing strategy with execution.

Required skills

• Working knowledge of Google Ads and Meta Ads Manager.
• Strong analytical and reporting skills.
• Excellent written communication and copywriting skills.
• Desirable: HubSpot or similar CRM, GA4, and conversion rate optimisation.