Paid Media Lead – E‑Commerce

About the role

The Paid Media Lead will drive high‑quality traffic to our on‑demand delivery app, turning clicks into orders and boosting market share. You will shape and execute paid acquisition strategies across multiple channels to meet ambitious revenue and user‑growth targets.

Key responsibilities

• Develop and own a cohesive paid media strategy aligned with overall business goals, focusing on acquisition and retention.
• Plan, launch and optimise campaigns on search, social, display and programmatic platforms to increase app traffic and order volume.
• Manage Cost Per Order (CPO) and ROI, ensuring cost‑efficient growth.
• Identify and segment key audience groups using data to deliver personalised ad experiences.
• Collaborate with creative, analytics, CRM and product teams to enhance campaign performance.
• Lead agency and vendor relationships to secure high‑performing media execution.
• Build and maintain reporting dashboards to track traffic, orders, market share and revenue metrics.
• Stay ahead of digital advertising trends and introduce innovative tactics.

Required profile

• A tertiary degree in Marketing, Statistics, Mathematics, Computer Science or a related field.
• 5‑7 years of experience managing large‑scale paid media campaigns, preferably in e‑commerce or app‑focused environments.
• Proven track record of driving user acquisition, order growth and market‑share expansion.

Required skills

• Search advertising platforms
• Social advertising platforms
• Display advertising platforms
• Programmatic advertising platforms
• Analytics and reporting tools