Head of Brand & Product Marketing

About the role

As Head of Brand & Product Marketing you will lead branding and product marketing for HyperionDev’s education technology portfolio and Longdue’s upcoming narrative‑first RPG. The role combines strategic leadership with hands‑on creative direction, overseeing brand storytelling, campaign ideation and go‑to‑market planning across two mission‑driven brands.

Key responsibilities

• Build and refine the architecture of HyperionDev’s brand and its sub‑brands.
• Lead product marketing teams to develop positioning, messaging and launch strategies.
• Design and execute cross‑channel campaigns for bootcamps and Longdue’s game IP, covering website, CRM, social media and PR assets.
• Direct creative ideation sessions, set visual identity vision and provide feedback to designers, writers and agencies.
• Conduct market and audience research to keep positioning competitive.
• Collaborate with admissions, product, careers and game development teams to align go‑to‑market plans.
• Plan and run brand activations, roadshows and events that reinforce brand identity.
• Hire, manage and mentor marketers, copywriters and designers, and oversee agency relationships.

Required profile

• Minimum 7 years of experience in brand management and product marketing, preferably in high‑growth sectors.
• Proven track record delivering large‑scale international consumer marketing campaigns.
• Strong project‑management skills leading cross‑functional teams from concept to execution.
• Excellent communication abilities and experience managing stakeholders.

Required skills

• Digital marketing
• Social media management
• PR strategy and influencer collaborations
• Campaign metrics and paid media planning
• Project‑management tools such as Basecamp or Trello
• Agile/sprint management methodologies
• Website data analysis using Google Analytics

What we offer

• Flexible and remote‑friendly working arrangements.
• Generous annual leave (up to 19 days) and health‑insurance benefits.
• Opportunity to work with leading tech companies across Africa, the US and Europe.
• Life‑changing work that expands access to tech education and storytelling.