Digital Marketing Manager

About the role

Hollywoodbets is looking for a Digital Marketing Manager in Umhlanga, KwaZulu-Natal, to lead its Digital Marketing team. The role covers planning, implementing and monitoring digital campaigns across all digital networks, with a focus on customer acquisition and lead generation through paid media, organic media, social media and other digital channels. It works closely with internal business units.

Key responsibilities

• Plan and run digital campaigns covering web, SEO/SEM, email, SMS, social media, blog, VAS and display advertising
• Build, manage and inspire a team of digital and marketing experts, ensuring they are resourced, directed, motivated and developed
• Manage performance, drive team delivery and handle performance issues
• Work with external partners such as advertising agencies, technology partners and affiliates, and ensure the brand guide is followed across digital platforms
• Source marketing and promotional items, manage events and functions, and prepare daily, weekly and monthly reports
• Measure campaign performance against ROI and KPIs, identify trends and optimise spend
• Design, build and maintain the social media presence across all channels and territories
• Collaborate with the development team on gamification and other technology innovations, and work with vendors and agencies
• Prepare revenue documents, review promotional reports and identify improvements

Required profile

• 5+ years of relevant experience, including at least 3 years in a senior or management role
• 3 years of hands-on experience leading and managing teams for SEO/eMarketing, social media and advertising
• 2-3 years of experience optimising landing pages and user funnels, running A/B multivariate experiments, using website analytics and ad serving tools, and running Google AdWords campaigns
• Advantageous: a relevant degree or diploma

Required skills

• HTML, CSS and JavaScript
• Digital marketing, SEO/SEM, Google AdWords and marketing automation tools such as the Google Marketing Platform
• Excellent reporting, analytical and communication skills; results-driven and time-managed