Marketing Automation Manager

About the role

Euromonitor International is building an AI-powered, data and tech-led B2B marketing system for 2030. This full-time Marketing Automation Manager position is based in Cape Town, South Africa, with one direct report. The role establishes the platform, workflows and data standards behind Marketo, then runs and scales it while delivering campaigns and personalisation from day one.

Key responsibilities

• Own the rebuild of marketing automation (currently Marketo): platform, workflows, data and process, integrating with the wider marketing technology stack and helping decide whether to stay or migrate
• Partner with marketing technology leadership on the wider technology stack and agentic marketing strategy
• Manage the Marketo-Salesforce integration, own data quality and maintain attribution and reporting frameworks
• Build a strong working relationship with Revenue Operations, aligning systems, data and reporting
• Develop and execute campaigns, nurture, segmentation, lead scoring and trigger-based automation, and roll out personalisation starting with language and industry and moving toward mass personalisation at scale
• Manage and develop a direct report and embed AI and agentic workflows, championing AI tools including Claude

Required profile

• 4+ years of experience in marketing automation or marketing operations, with hands-on experience across platforms such as Marketo, HubSpot, Eloqua or Salesforce Marketing Cloud (Marketo is an advantage, not essential)
• Proven experience rebuilding or significantly overhauling a marketing automation function
• Team management experience, or clear readiness to step into first-time people management
• B2B marketing experience; a B2C-only background will not fit
• Experience working with AI, in a professional role or through personal projects, is looked for in every hire
• Ability to work with technical and non-technical stakeholders and manage projects with a diverse set of them

Required skills

• Marketing automation platforms: Marketo, HubSpot, Eloqua, Salesforce Marketing Cloud
• Data quality ownership, attribution and reporting frameworks
• Campaign management, segmentation, lead scoring and trigger-based automation

What we offer

• Flexible work time with a good work/life balance
• Competitive salary with benefits such as longer holidays, additional health insurance, social responsibility initiatives and office perks
• Training and development opportunities, and internal promotion pathways