SEO Specialist

About the role

Our client is seeking a driven SEO Specialist to boost website visibility and organic traffic across their marketing sites. The role is ideal for an analytical professional who enjoys implementing technical and on‑page SEO best practices and measuring digital performance.

Key responsibilities

• Optimise website performance and implement technical SEO improvements.
• Apply SEO best practices to improve rankings and visibility on all marketing websites.
• Conduct extensive keyword research, analyse search trends and test keyword performance across multiple channels.
• Monitor, analyse and report on key SEO metrics such as keyword rankings, organic traffic and overall performance.
• Manage and maintain Google Business Profile listings.
• Use Google Analytics to set goals, measure traffic and evaluate website performance.
• Maintain website appearance by enforcing content standards and best practices.
• Debug and troubleshoot technical website issues as they arise.

Required profile

• 3‑5 years of experience as an SEO Specialist.
• Hands‑on experience with content management systems, preferably WordPress.
• Strong understanding of search engine algorithms, ranking factors and technical SEO principles.
• Formal training or certification in SEO/Digital Marketing and Google Analytics (preferably GA4).
• Ability to analyse data, produce clear reports and drive web‑traffic growth.
• Highly energetic, self‑motivated and detail‑oriented.

Required skills

• WordPress
• Content Management Systems
• Ahrefs
• SEMrush
• Screaming Frog
• Moz
• Google Analytics
• Google Business Profile