Senior SEO/CRO Strategist

About the role

We are seeking a Senior SEO/CRO Strategist to lead organic growth and conversion initiatives for a portfolio of mid‑market B2B brands. Based in South Africa, you will work within a collaborative squad to turn strategic ideas into measurable business impact across search and emerging AI‑driven channels.

Key responsibilities

• Lead SEO, GEO and CRO strategy for up to six B2B brands, owning long‑term growth and conversion vision.
• Act as a trusted advisor to clients, presenting recommendations to executives and stakeholders.
• Develop holistic content and optimization plans aligned with commercial goals.
• Execute technical SEO initiatives, including audits, site architecture improvements and experimentation.
• Design creative SEO tactics such as keyword research, content planning and link‑worthy assets.
• Drive conversion optimization projects using analytics, experiments and customer insights.
• Use data tools (GA4, GrowthBook, Google Sheets automations) to demonstrate results and guide decisions.
• Coordinate specialists across content, development, code and analytics to ensure effective execution.

Required profile

• 5+ years of professional experience in SEO and conversion optimization.
• Proven ability to manage client relationships and act as a strategic partner.
• Strong technical SEO knowledge, including site audits, information architecture and experimentation.
• Creative SEO capabilities and experience delivering measurable business outcomes.

Required skills

• Technical SEO
• Site audits
• Information architecture
• Experimentation
• Generative Engine Optimization (GEO)
• GA4
• GrowthBook
• Google Sheets automations