Sales Development Representative (SDR) - EdTech

About the role

A fast-growing EdTech business serving US higher education is looking for experienced, driven Sales Development Representatives. The company offers an AI-enabled technology solution for colleges and universities, and its sales team talks to senior stakeholders about technology-driven student recruitment and matching. This is a full-time, 40-hour week, Monday to Friday, remote position based in South Africa, working US Eastern Time.

Key responsibilities

• Conduct high-volume outbound prospecting into the US higher-education market, cold calling prospective institutional clients.
• Engage senior decision-makers such as VPs, Directors of Admissions and Directors of Enrolment.
• Present the value of an AI-enabled EdTech solution, identify client needs and qualify opportunities.
• Book qualified meetings for the wider sales and growth team and follow up professionally by phone and email.
• Maintain accurate prospect and activity data in HubSpot and use dialler and outbound prospecting tools.
• Meet outbound activity and meeting-booking targets, take feedback on board and track personal performance to improve conversion rates.

Required profile

• Minimum 2-3 years of SDR, BDR, cold-calling or outbound sales experience; 3-6 years highly desirable.
• Proven experience selling or cold calling into the US market, with demonstrable results such as meetings booked or quotas attained.
• Excellent spoken and written English and clear, professional telephone communication.
• Comfortable working remotely and within US Eastern Time hours, Monday to Friday.

Required skills

• Previous experience using HubSpot.
• Experience with diallers, CRMs and outbound sales tools.
• Strong objection handling and questioning skills.
• Advantageous: EdTech experience, selling to colleges and universities, SaaS sales, and experience selling to VP, Director or C-suite stakeholders.