Paid Social Media Consultant

About the role

Webrepublic, a Swiss digital agency that recently opened a subsidiary in South Africa, is expanding its Cape Town team and is looking for a Paid Social Media Consultant. You will handle the strategic, operational and creative implementation of international campaigns across search engines and social media networks, covering campaign planning, channel recommendations, performance and budget monitoring, dashboard creation and turning metrics into actionable insights. The role reports directly to the Social Media Marketing Team Manager.

Key responsibilities

• Translate client marketing goals into paid social strategies, define data-driven target audiences and build media plans
• Build, structure and launch campaigns on Meta, TikTok Ads, Pinterest, LinkedIn and Snapchat
• Apply knowledge of pixels, conversion APIs, attribution modeling and UTM parameters
• Monitor campaigns continuously using CPC, CPA, CTR and ROAS
• Run A/B tests, conversion lifts and brand lift studies, and experiment with new creatives, strategies and platform features
• Manage budgets and ensure efficient media spend across accounts
• Produce performance reports and dashboards, and maintain brand safety and platform policy compliance
• Work with platform representatives to follow algorithm updates and find new growth opportunities

Required profile

• Diploma or degree in Marketing, Business, Analytics, Communications or a related field
• At least 3 years of experience in paid media campaign management, including strategy, optimisation and reporting
• Experience managing, adjusting and forecasting ad budgets based on performance trends
• Strong attention to detail, analytical skills and ability to manage several campaigns at once
• Organised, proactive self-starter who takes project ownership
• Fluent English; German is a big plus
• Valid RSA ID and legal right to work in South Africa

Required skills

• Working knowledge of GA4 and Looker Studio, including basic dashboarding and reporting
• Basic understanding of tracking such as pixels, third-party tracking or attribution tools
• Proficiency in G Suite

What we offer

• A dynamic work environment with flat hierarchies and short decision paths
• Projects with leading global brands and learning from subject matter experts
• A vibrant office in Cape Town and a flexible hybrid work environment
• A competitive compensation package