E-Commerce & Digital Operations Coordinator

About the role

Babylonstoren is looking for a hands-on, digitally sharp E-Commerce & Digital Operations Coordinator to help drive the performance of its U.S. online business. Based in Franschhoek, South Africa, the role links the U.S. team, Brand Creative, fulfilment partners, technology providers and e-commerce teams. It suits someone who enjoys getting into the detail so that products are correct, orders flow smoothly, campaigns perform, systems talk to one another, data can be trusted and customers receive the experience they expect.

Key responsibilities

• Manage the day-to-day performance of the U.S. online shop, keeping products, pricing, inventory, content and promotions accurate and the customer experience excellent.
• Oversee e-commerce orders and fulfilment, including customer queries, order tracking and successful delivery.
• Manage and optimise Google and Meta advertising, including campaigns, tracking, conversions, audiences and product feeds.
• Monitor digital performance and analytics through Google Analytics, HubSpot and other platforms, ensuring accurate data and actionable reporting.
• Improve the flow and integration between e-commerce, EMS/CMS and fulfilment systems, resolving issues and finding efficiency opportunities.
• Support Wine Club operations, including subscription payments, customer account issues and ensuring orders are correctly processed before fulfilment.

Required profile

• Relevant experience in e-commerce, digital operations, digital marketing or online retail.
• Strong analytical skills and an eye for detail, especially on products, pricing, inventory and customer information.
• Strong organisational and problem-solving skills, and the confidence to work across teams, suppliers and technology partners.
• A proactive, hands-on approach and the ability to balance technical detail with commercial thinking and customer experience.

Required skills

• Working knowledge of e-commerce platforms and website management.
• Google Ads and Meta Ads, including campaign setup, tracking, audiences, conversions and optimisation.
• Google Analytics and interpretation of digital performance data.
• HubSpot or similar CRM and marketing platforms.
• EMS and CMS systems, product feeds and integrations.