Digital Marketing Analyst

About the role

Jellyfish is seeking a Digital Marketing Analyst to join its Analytics Team within a newly consolidated Brand Data unit. You will work on advanced digital measurement solutions for large international clients, translating their business needs into precise, scalable tagging and data strategies.

Key responsibilities

• Translate client business requirements into measurement frameworks, dashboards and actionable insights.
• Manage and maintain GA4 implementations, including event tracking, conversion setup, reporting and ongoing data quality assurance.
• Design, implement and troubleshoot tracking solutions using Google Tag Manager and data layers.
• Configure and optimise Consent Mode and Enhanced Conversions to support privacy compliance while maximising measurement accuracy.
• Implement and maintain enhanced e‑commerce tracking to capture customer journeys, product interactions and revenue performance.
• Analyse data and build compelling narratives that drive strategic client actions.

Required profile

• At least 2 years of experience with Google Analytics 4 and Google Tag Manager.
• Strong analytical mindset with the ability to interpret data, identify trends and communicate insights.
• Customer‑focused attitude and ability to build long‑lasting client relationships.
• Understanding of privacy‑compliant data collection methods.

Required skills

• Google Analytics 4 (GA4) – event configuration, conversion tracking, custom reporting.
• Google Tag Manager (GTM) – data‑layer implementation, tracking, debugging.
• Consent Mode and Enhanced Conversions configuration.
• Enhanced e‑commerce tracking implementation.