Digital Agency Account Manager - Non-FMCG

About the role

Rainmaker Media, powered by Africa's largest retailer, offers digital and omnichannel media solutions backed by first-party shopper data and analytics. It is looking for a Digital Agency Account Manager - Non-FMCG to build and grow relationships with media agencies representing non-FMCG clients, driving revenue growth by increasing agency spend and winning new business.

Key responsibilities

• Develop and execute a growth strategy for the assigned agency portfolio, working with the Head of Agency Sales
• Achieve and exceed allocated digital and omnichannel sales revenue targets
• Grow existing agency relationships, secure new business and increase Rainmaker Media's share of agency budgets
• Research and cultivate new agency and client opportunities, and introduce Rainmaker Media to new non-FMCG advertisers
• Prepare data-led, evidence-based proposals using shopper data, audience insights and campaign performance
• Promote the digital, physical and omnichannel media portfolio and connect brands with shopper audiences across the Shoprite ecosystem
• Work with Ad Operations, Data, Insights, Marketing and Commercial teams, monitor campaigns and analyse closed-loop results
• Negotiate contracts and renewals, prepare sales contracts and documentation, and keep accurate sales records
• Schedule regular status meetings with agencies and clients, and report on targets, pipeline and revenue to leadership

Required profile

• Degree or diploma in Marketing, Media, Advertising, Business or a related field
• 3+ years in agency-facing digital media sales or account management
• Proven track record of growing client or agency spend and exceeding revenue targets
• Experience with non-FMCG advertisers and media agencies
• Understanding of retail media, first-party data and audience-led media solutions
• Well-established network in the media agency and advertising ecosystem

Required skills

• MS Office and CRM software such as Salesforce
• Power BI (desired)
• Analytical tools such as Narrative, Google Analytics and ad-serving/ad-tech platforms