Retention Brand Manager – Healthcare SaaS

About the role

The Retention Brand Manager will own the lifecycle of our core platform and drive deeper engagement among doctors and other users. You will design and execute multi‑channel campaigns that turn customers into power users and brand advocates while safeguarding the overall client experience.

Key responsibilities

• Strategic ownership of the retention lifecycle for core software and switching clients, including campaign planning and execution.
• Develop and launch targeted campaigns that educate users on feature utility and increase platform adoption.
• Maintain the centralised campaign calendar, reviewing promotional requests to avoid communication fatigue.
• Produce high‑impact copy and collateral for digital and print channels to boost loyalty and advocacy.
• Analyse usage data, client feedback and market trends to identify churn risks and optimise spend.

Required profile

• Business or marketing‑related degree.
• 3–5 years of brand management experience, preferably with a focus on retention.
• Proven ability to manage agency and supplier relationships.

Required skills

• Hands‑on experience with CRM platforms such as Salesforce or ActiveCampaign.
• Proficiency in Google Workspace and Microsoft Office Suite.