Social Media Growth & Creative Strategist

About the role

We are seeking a highly curious, commercially‑minded copywriter who is fascinated by human psychology, persuasion and what drives purchase decisions. You will work across a small portfolio of growing brands, shaping messaging that creates desire, overcomes objections and influences customer behaviour.

Key responsibilities

• Write email newsletter copy, ad creative, blog posts, website content and video scripts.
• Develop persona and customer‑psychology packs to inform messaging.
• Craft brand positioning, campaign messaging and influencer outreach direction.
• Conduct customer and competitor research to uncover insights.
• Collaborate on brand and performance‑focused projects, ensuring premium positioning while driving revenue.

Required profile

• Highly curious and commercially minded with a strong interest in psychology and persuasion.
• Comfortable working independently in a remote, self‑directed environment.
• Enjoys abstract strategic thinking and can expand beyond narrow copy briefs.
• Proactive, organized and eager to leverage AI tools for research and creative output.
• Passionate about brand positioning and revenue‑generating work.

Required skills