Shopify & CRO Web Developer

About the role

We are seeking a hands‑on Shopify / CRO Web Developer to join our web development team. You will own end‑to‑end Shopify projects – from new builds and rebuilds to continuous conversion‑rate‑optimisation – while also supporting WordPress sites as needed.

Key responsibilities

• Build new Shopify stores and rebuild existing client stores using premium themes.
• Configure Shopify themes with custom sections, metafields and third‑party app integrations.
• Customize Shopify and WordPress sites with CSS, HTML, JavaScript and Liquid.
• Manage Shopify backend settings: products, collections, navigation, filters, payments and apps.
• Conduct CRO audits on Shopify and WordPress sites and implement approved improvements.
• Update and enhance informational WordPress sites using Elementor, Divi or Gutenberg.
• Communicate clearly with clients and internal teams, ensuring expectations are met.
• Test all changes across mobile, desktop, checkout flows and key user journeys.
• Assist with basic SEO setup and verify tracking implementations (GA4, GTM, Meta Pixel, Google Ads).

Required profile

• Detail‑oriented, proactive and able to work independently without micromanagement.
• Strong client‑facing communication skills and accountability for deliverables.
• Passion for building clean, fast, conversion‑focused e‑commerce stores.
• Ability to present real‑world CRO examples and discuss results.

Required skills

• Advanced CSS (non‑negotiable).
• Solid HTML and JavaScript knowledge.
• Shopify theme setup and customization, including Liquid basics.
• Understanding of Shopify backend (products, collections, metafields, apps, shipping, payments).
• Browser DevTools expertise.
• Tracking implementation: GA4, GTM, Meta Pixel, Google Ads conversions, ecommerce events.
• CRO and UX best practices for mobile‑first design, product/collection pages, cart drawers and trust elements.
• WordPress site layout, custom CSS, and page‑builder experience (Elementor, Divi, Gutenberg).
• Basic SEO knowledge (meta titles, descriptions, headings, redirects, alt text).
• Comfort using AI tools to accelerate workflow.