SEO and Paid Ads Specialist

About the role

We are looking for a results‑driven SEO & Paid Ads Specialist to design, execute, and optimise performance‑focused marketing campaigns for multiple clients. The role blends paid‑media management across platforms such as Meta, Google, LinkedIn and TikTok with comprehensive on‑page and off‑page SEO strategies.

Key responsibilities

• Manage, execute and optimise paid advertising campaigns on Meta, Google Ads, LinkedIn and TikTok for various client accounts.
• Lead end‑to‑end technical, on‑page and off‑page SEO initiatives to improve organic rankings and drive quality traffic.
• Track, analyse and report campaign performance and ROI, providing actionable insights for strategy and client reporting.
• Write high‑converting ad copy, landing page copy and strategic content tailored to American cultural nuances.
• Apply Generative Engine Optimization (GEO) and Artificial Intelligence Optimization (AIO) techniques to enhance visibility in AI‑driven search results.
• Conduct continuous A/B testing on creatives, audience targeting, keywords and messaging to maximise performance.

Required profile

• 5+ years of hands‑on experience in SEO strategy implementation and paid media management.
• Deep tactical proficiency with Meta Ads, Google Ads and other paid‑ads platforms.
• Proven track record of executing both on‑page and off‑page SEO across client portfolios.
• Strong understanding of GEO and AIO concepts for modern AI‑driven search visibility.
• Excellent written English with a solid command of US grammar, culture and tone.
• Analytical mindset capable of turning raw data into actionable insights.
• Experience in a US digital‑marketing agency environment is a strong plus.
• Highly reliable, consistent and accountable.

Required skills

• Search Engine Optimization (SEO)
• Meta Ads (Facebook/Instagram)
• Google Ads
• LinkedIn Ads
• TikTok Ads
• Generative Engine Optimization (GEO)
• Artificial Intelligence Optimization (AIO)

What we offer

• Fully remote work with a 40‑hour week aligned to US Mountain Time.
• 2 weeks of paid time off plus 11 flexible paid holidays.
• Monthly salary ranging from USD 1,600 to USD 2,200.