Retail Media Manager – SSA

About the role

The Retail Media Manager will lead commercial campaigns across retail media and owned digital channels, aiming to boost sales and maximise media spend ROI. Working closely with Digital Commerce and Brand Marketing teams, the role translates brand and creative strategies into effective retail media executions.

Key responsibilities

• Plan and execute media buying, strategy and planning for retail media.
• Integrate retail media into overall brand experience planning.
• Create and manage retail media flow plans for each retailer.
• Deliver detailed retail media planning grids.
• Develop best‑in‑class retail media strategies with the digital commerce team.
• Manage paid retail media advertising budgets to meet sales and KPI targets.
• Collaborate on retail media negotiations and ensure coordination between eCommerce, IBE and Brand Marketing teams.
• Assess retailer media network sophistication and improve processes.
• Measure campaign performance, optimise and report results.
• Integrate data into analytics tools such as Datorama and MMM.
• Optimize campaigns to extract maximum value.
• Manage marketing budgets and campaign administration.
• Provide competitor insights and customer analysis.
• Evaluate new retail media solutions for scalability and cost efficiency.

Required profile

Required skills

• Datorama