Product Manager – Professional Products Division (PPD)
L'Oréal · Johannesburg
Job description
About the role
We are looking for a dynamic Product Manager to lead the end‑to‑end marketing strategy, portfolio management and commercial execution for our professional hair and beauty brands within the Professional Products Division (PPD). Reporting to the Brand Leader Multi‑brands – PPD and based in Woodmead, you will partner with salons, distributors and internal teams to accelerate brand growth and market share.
Key responsibilities
- Define and execute 360° marketing strategies and launch calendars for assigned PPD brands and ranges.
- Manage the full product lifecycle, from new product development forecasting and local adaptation to phase‑outs.
- Monitor market trends, competitor activity and salon channel dynamics to uncover growth opportunities.
- Own brand P&L, marketing budgets, pricing and ROI analysis for campaigns.
- Collaborate with sales and trade‑marketing to ensure strong distribution, visibility and promotional execution in salons and wholesale networks.
- Develop B2B and B2C collateral, POS materials and merchandising guidelines for the salon environment.
- Partner with education teams to embed product launches into stylist training programmes.
- Lead trade events, digital activations and experiential campaigns targeting hairdressers and salon owners.
- Drive digital marketing, social media content, CRM campaigns and optimise e‑commerce listings.
Required profile
- Bachelor’s degree in Marketing, Business Administration or a related field.
- 3–5 years of brand or product management experience, preferably in FMCG, beauty, luxury or professional salon/hair‑care.
- Strong analytical mindset with experience in market research and financial/P&L management.
- Excellent project‑management and cross‑functional leadership abilities.
- Creative approach with solid understanding of digital and omnichannel strategies.
- Passion for the professional beauty and salon industry.
Required skills
- Analytical and financial analysis.
- Project management.
- Digital marketing and omnichannel planning.
- Stakeholder communication and collaboration.
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Published 1 month ago
Expires 6 days from now
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L'Oréal
Johannesburg
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