PPC Specialist - Google Ads

About the role

Huzzle connects talent with in-house roles at leading companies across the UK, US, Canada, Europe and Australia. This is a full-time, independent contractor position for an experienced PPC Specialist with 4+ years of hands-on experience managing Google Ads campaigns. You will own paid search performance, from strategy and keyword research through optimization, testing, tracking and reporting, with a strong focus on ROI, ROAS and lead generation.

Key responsibilities

• Manage, optimize and scale Google Ads campaigns across Search, Display, Performance Max and other relevant formats
• Conduct keyword research, search term analysis, competitor research and negative keyword optimization
• Build and restructure Google Ads accounts to improve efficiency and performance
• Monitor and optimize CPC, CTR, CPA, conversion rate, ROAS and ad spend
• Create and test ad copy, audience targeting, bidding strategies and campaign structures
• Manage budgets and allocate spend according to performance and business objectives
• Set up and troubleshoot conversion tracking with GA4, Google Tag Manager and Google Ads Conversion Tracking
• Analyze campaign and landing-page performance and produce clear reports with actionable recommendations
• Work with marketing, creative, sales and client-facing teams, and stay current with Google Ads updates and best practices

Required profile

• 4+ years of professional PPC / paid search experience focused on Google Ads
• Demonstrable experience independently managing and optimizing Google Ads accounts
• Proven ability to improve campaign efficiency and generate measurable results
• Strong understanding of conversion tracking, attribution and campaign analytics
• Excellent written and verbal English; able to work independently remotely and take full ownership
• Agency or multi-account management experience is a strong advantage; Google Ads certifications are advantageous but not required

Required skills

• Google Search Ads, Performance Max, Display, remarketing and automated bidding
• Conversion tracking, attribution and campaign analytics
• GA4 and Google Tag Manager
• Landing pages and conversion rate optimization

What we offer

• Fully remote work with international teams
• Ongoing support from Huzzle before and after placement
• Tailored compensation matched to client and candidate preferences