Paid Media Lead (Accounts)

About the role

HyperionDev, a major provider of accelerated tech education in EMEA, is looking for a commercially minded, results-driven Paid Media Lead to own and drive performance across its paid acquisition channels. The role focuses on accountability, strategy and stakeholder alignment, and involves taking ownership of key paid media accounts across several brands, overseeing campaign execution and managing budgets.

Key responsibilities

• Own paid media performance across assigned brands or markets, defining channel strategy on platforms such as Google Ads, Meta, YouTube and Reddit with a focus on revenue, lead quality and efficiency.
• Own core KPIs including CAC, ROAS, CPL and pipeline contribution, reviewing performance regularly and taking decisive action.
• Oversee and optimise campaigns across PPC, paid social and display, focusing on strategy, prioritisation and scaling rather than pure execution.
• Manage and allocate significant paid media budgets, forecast performance and plan spend.
• Act as the key paid media partner to marketing, sales, product and leadership, communicating performance and managing expectations.
• Lead performance reporting and insights, presenting results to senior stakeholders with a focus on commercial outcomes.
• Work with CRO, product and creative teams to improve the funnel, landing pages and messaging.
• Maintain relationships with platform partners and give direction to paid media specialists or agency partners.

Required profile

• Minimum 3 years of experience managing large-scale paid media campaigns, including PPC, display and social ads on Google, Meta and others.
• Proven B2C marketing experience, paid and organic, ideally in tech, education or SaaS, with a focus on lead generation and acquisition.
• Comfortable managing multi-million rand annual budgets and optimising spend for ROI.
• Experience with A/B testing, creative optimisation and customer journey strategies.
• Excellent communication skills and ability to work independently in a fast-paced environment.

Required skills

• Strong command of Google Analytics and Google Tag Manager (including consent management).
• Budgeting and forecasting experience.
• Preferred: CRM and marketing automation tools, email marketing, landing page optimisation, CRO, SEO, BigQuery/SQL with GA4, Figma.

What we offer

• Hybrid work with flexible scheduling and remote options for those not near a campus.
• Part-time enrolment in the company's coding bootcamps.
• A fast-paced, high-performing tech company with a management team drawn from top tech firms.