Personal PR & Branding Executive

About the role

This position supports a high‑profile individual in South Africa by shaping, protecting, and amplifying their public image across media, digital platforms, and live events. You will execute a cohesive personal branding strategy, ensuring consistency of voice, narrative, and visual identity.

Key responsibilities

• Develop and evolve the personal brand strategy, maintaining consistent messaging and visual identity.
• Manage media relations, including press kits, outreach, interview coordination, and speaking engagements.
• Plan, schedule, and publish social media content on LinkedIn, Instagram, and X, driving engagement and brand alignment.
• Create and refine written materials such as social copy, talking points, articles, and ghost‑written thought‑leadership pieces.
• Coordinate logistics for public events, panels, and keynotes, ensuring flawless brand presentation.
• Monitor media coverage and online sentiment, flagging reputational risks and supporting crisis communications.
• Collaborate with designers, editors, and external stakeholders to maintain high‑quality brand assets.

Required profile

• Bachelor’s degree in Communications, PR, Marketing, Journalism or a related field.
• 5+ years of experience in PR, executive communications, personal branding, or media relations, preferably with senior executives or high‑profile individuals.
• Exceptional writing, editing, and storytelling abilities with adaptable tone.
• High level of professionalism, discretion, and ability to handle confidential information.

Required skills

• Proficiency with LinkedIn, Instagram, and X (formerly Twitter) for content creation and distribution.
• Strong media‑relations expertise, including press‑kit development and interview coordination.
• Experience in crisis communications and reputation management.