Performance Marketing Manager

About the role

We are looking for a Performance Marketing Manager to plan, launch and optimise paid campaigns across multiple platforms. You will own the technical and strategic aspects of paid media, ensuring that each campaign moves prospects through the marketing funnel from awareness to sales‑ready.

Key responsibilities

• Design campaign architecture with clear funnel intent (awareness, consideration, decision) and appropriate audience, creative and CTA for each stage.
• Identify and test new lead‑acquisition channels, platforms and formats to increase both quantity and quality of leads.
• Create retargeting and lifecycle audiences that integrate with email nurture, content offers and sales outreach.
• Collaborate with the marketing team on lead qualification and hand‑off criteria.
• Provide creative direction for ad concepts and copy.
• Build and launch campaigns in Google Ads, Microsoft Ads, LinkedIn, Meta (Facebook & Instagram), Reddit, TikTok and emerging platforms.
• Set up audience targeting (custom, look‑alike, contextual, intent, account‑based) and manage bid strategies and budget pacing.
• Maintain naming conventions, UTM parameters and conversion tracking (pixels, server‑side, offline, GA4).
• Run structured A/B tests on copy, creative, audiences and bidding.
• Analyse performance data, produce reports and continuously optimise spend.

Required profile

• Strong paid‑media operator with hands‑on experience across multiple ad platforms.
• Strategic thinker who understands the full marketing funnel and lead‑qualification process.
• Individual contributor comfortable working independently without direct reports.

Required skills

• Google Ads
• Microsoft Ads
• LinkedIn Campaign Manager
• Meta (Facebook & Instagram) Ads
• Reddit Ads
• TikTok Ads
• ChatGPT Ads (emerging platforms)
• Audience targeting (custom, look‑alike, contextual, intent, ABM)
• Bid strategy and budget pacing
• Conversion tracking (pixels, server‑side, offline, GA4)
• A/B testing
• Data reporting and analysis