Paid Media and Digital Marketing Specialist (Junior/Intermediate) – Hybrid

About the role

Our client seeks a data‑driven Paid Media and Digital Marketing Specialist to run performance‑focused advertising campaigns for two brands – a new quote‑and‑pay service and an established security brand. The role is hybrid, based in Centurion/Pretoria, and includes on‑camera presentation for short‑form video ads.

Key responsibilities

• Set up, monitor, and optimise Google Search & Display campaigns and Meta (Facebook & Instagram) ad sets.
• Track daily budgets, prevent waste, and maximise return on ad spend (ROAS).
• Produce weekly performance reports focusing on click‑through rate (CTR), cost per click (CPC), and cost per lead (CPL).
• Analyse data to identify trends and recommend practical improvements.
• Act as the on‑camera face of the brands, filming short‑form videos for TikTok, Instagram Reels, and YouTube Shorts.
• Write engaging ad copy and create visual assets using Canva, CapCut or similar tools.
• Plan, create, and schedule social content to support paid campaigns and maintain brand visibility.
• Monitor competitor activity, audience behaviour, and market trends to uncover opportunities.
• Collaborate with the wider team to ensure marketing efforts align with lead‑generation and sales objectives.

Required profile

• Recent graduate or final‑year student in Marketing, Digital Media or a related field.
• 2–3 years of hands‑on experience managing paid Google and Meta advertising campaigns.
• Comfortable presenting on camera and delivering concise brand messages.
• Strong analytical mindset with the ability to interpret performance data.
• Proactive, detail‑oriented and able to work independently in a hybrid setting.

Required skills

• Google Ads (Search & Display)
• Meta Ads (Facebook & Instagram)
• Canva (basic design)
• CapCut or similar video‑editing applications
• Basic copywriting for ads
• Data reporting (e.g., Excel or similar)