Marketing Manager, Wine and Hospitality

About the role

a24group is looking for a hands-on wine marketer to run every marketing action across Benguela Cove Lagoon Wine Estate in Hermanus, South Africa, and Leonardslee Family Vineyards in West Sussex, England. The role turns the wine and hospitality offer of the two estates into a calendar of events, campaigns and sales that you personally see through. It is a working role, not a strategy seat; it is hybrid, with remote working considered for the right person.

Key responsibilities

• Own marketing for both estates' wine and hospitality, writing the briefs and delivering them through a coordinator and design team
• Wine marketing: positioning, launches, allocations and storytelling for Benguela Cove and Leonardslee wines, held consistently across South Africa and the UK
• Events and campaigns: a rolling twelve-month calendar of events, wine dinners, seasonal campaigns and trade moments, judged on the wine they sell
• Hospitality marketing: restaurants, rooms, packages and experiences, including Moody Lagoon and the Interlude, Drawing Room and Michelin Key offer at Leonardslee
• Grow wine club sign-ups across both estates, working with the estate sales and tasting room teams
• Manage owned channels (social, email, website and on-site collateral) and give direction to external PR agencies

Required profile

• Proven record in wine marketing and wine management, with personal results shown in numbers
• Substantial experience marketing wine in an estate, producer or premium wine business, with real product knowledge; WSET Level 3 or equivalent preferred
• Hospitality experience across restaurants, accommodation or events, and understanding of how wine drives them
• Direct-to-consumer and wine club experience, including acquisition and retention
• Strong writer able to brief copy, design, advertising and email work precisely, and able to do the work yourself when needed
• Daily use of AI tools in marketing work; international wine experience and a feel for English sparkling wine and Walker Bay wines is an advantage

The role reports directly to the owner of the estates and involves working across South African and UK time zones and travelling to the estates when needed. To apply, send your CV and a one-page account of a wine or hospitality marketing programme you personally ran, with the results.