Marketing Manager

About the role

The Marketing Manager will lead the regional marketing team to develop and execute integrated B2C and B2B marketing plans that boost brand awareness, customer engagement, market share and revenue. The role works closely with Consumer, Vodacom Business, FTTH and Vodacom Financial Services teams to align marketing strategies with business objectives.

Key responsibilities

• Collaborate with sales teams across Consumer, Business, FTTH and Financial Services to identify revenue‑growth opportunities.
• Develop an annual integrated marketing plan covering all product lines.
• Generate actionable insights through market research, performance analysis, customer segmentation and competitor benchmarking.
• Conduct post‑campaign evaluations using ROMI and PIR metrics and report findings to management.
• Manage the regional publicity budget and maintain strong relationships with internal and external stakeholders.
• Execute external affairs engagement plans, including Vodacom Foundation programmes.
• Lead, coach and develop the marketing team to exceed business targets.

Required profile

• 3‑year degree or National Diploma in Business Management or Marketing.
• Minimum 8 years of FMCG/Consumer marketing experience, with at least 2 years in a management role.
• Telecommunications industry experience is advantageous.
• Own reliable vehicle for business travel.

Required skills

• Proficiency with QlikSense or other BI tools.
• Strong analytical and strategic thinking abilities.
• Knowledge of digital marketing principles and design‑thinking methodology.
• Experience managing agencies and cross‑functional teams.

What we offer

• Enticing incentive programmes and competitive benefit packages.
• Retirement funds, risk benefits and medical aid.
• Cell‑phone, data, fibre‑connection discounts and exclusive staff discounts with partner companies.