Marketing Manager - Demand Generation & Growth Marketing

About the role

Huzzle is recruiting a Marketing Manager for a growth-focused consultancy that works with established B2B organisations to scale their commercial performance. The consultancy aligns marketing, sales and operations to build predictable revenue engines, using data-driven decision-making and modern demand generation frameworks. This is a fractional, independent contractor role of about 12 days a month, fully remote, suited to a senior growth marketer who builds scalable pipeline engines and leverages AI-powered marketing workflows.

Key responsibilities

• Develop and execute end-to-end demand generation strategies aligned with client revenue goals, building full-funnel systems across awareness, acquisition, nurture and conversion
• Design integrated inbound and outbound campaigns and use AI tools and marketing technology to improve campaign efficiency
• Plan and run multi-channel campaigns, including LinkedIn performance marketing, and create high-converting lead magnets such as reports, whitepapers and industry insights
• Implement account-based marketing (ABM/ABMS) strategies and structured sales prospecting and lead nurture programmes
• Work with content teams to turn thought leadership into revenue-generating assets, and with sales, recruitment and business development teams
• Build and optimise marketing automation workflows and nurture sequences, and manage CRM and automation platforms
• Optimise landing pages, funnels and campaign performance, and track KPIs such as pipeline contribution, lead volume, ROI, cost per lead and conversion rates

Required profile

• 8+ years' experience in B2B demand generation, growth marketing or digital marketing
• Proven success building and scaling demand generation engines that drive revenue
• Strong expertise in account-based marketing (ABM/ABMS)
• Experience in technology, consulting or professional services environments
• Deep understanding of B2B buyer journeys and multi-touch funnels
• Data-driven analytical mindset and excellent collaboration skills

Required skills

• CRM and marketing automation platforms (HubSpot, Marketo, Salesforce, Microsoft Dynamics, Pipedrive preferred)
• Analytics and reporting tools such as GA4 and attribution dashboards

What we offer

• Fully remote work with international teams
• Career growth opportunities in SaaS, MarTech and B2B services
• A peer community of high-performing sales professionals
• Ongoing support from Huzzle before and after placement