Head of Digital Commerce

About the role

We are looking for a commercially driven and entrepreneurial Head of Digital Commerce to build and lead an ecommerce function within the animal health and animal feed environment. This hands‑on role will own the entire digital commerce journey, from strategy and platform selection to launch, customer experience and commercial growth.

Key responsibilities

• Develop and execute the digital commerce strategy.
• Lead the selection, implementation and launch of the ecommerce platform.
• Integrate ecommerce with ERP, warehouse, inventory, payment and logistics systems.
• Establish efficient online order, fulfilment and returns processes.
• Drive online sales, customer acquisition and profitability.
• Oversee website performance, product content, pricing and customer experience.
• Lead digital marketing initiatives including SEO, Google Ads, social media, email and retargeting.
• Analyse ecommerce data, conversion rates and customer behaviour to identify growth opportunities.

Required profile

• Bachelor's degree in Commerce, Digital Marketing, Ecommerce, Business, Information Systems or related field.
• 3–5+ years' experience in ecommerce, digital commerce or online retail.
• Proven experience launching or scaling an ecommerce platform.
• Experience with warehouse, fulfilment and logistics operations.
• Previous people‑leadership experience.

Required skills

• Shopify
• Magento
• WooCommerce
• SEO
• Google Ads
• Social media advertising
• Email marketing
• Retargeting
• Analytics tools
• ERP integration