Head of Data & CRM

About the role

A client of ARVO, which supports a global portfolio of luxury ecommerce, hospitality and retail brands, is looking for a Head of Data & CRM to lead the strategic use of data across its ecommerce and hospitality brands. The role sits at the intersection of data, commercial strategy and technology, overseeing a small, high-performing Data & CRM team and working closely with engineering, product and business stakeholders across several regions. It is based in Franschhoek and is full-time.

Key responsibilities

• Define and drive the data strategy across digital platforms and supported estates, and manage the data roadmap
• Lead, mentor and develop the Data & CRM team, and establish best practices for data governance, modelling and analytics
• Partner with business stakeholders to guide data-informed marketing and sales strategies, and foster a data-driven culture
• Ensure compliance with data privacy regulations, including GDPR and POPIA
• Translate complex datasets into actionable insights and define and track performance metrics
• Build and maintain dashboards, reporting frameworks and analytical models covering customer behaviour, sales performance, pricing, marketing effectiveness and operations
• Work with leadership, product and engineering teams across regions, communicate insights to technical and non-technical audiences, and run ad hoc analysis
• Support scalable, secure data pipelines and architecture, and integrate data across ecommerce, CRM and operational systems
• Identify opportunities to apply AI and machine learning and encourage AI tools in analytical work

Required profile

• Master's degree in a quantitative field (e.g. Data Science, Statistics, Computer Science, Engineering, Economics)
• 5-10 years' experience in data analytics, data science or related leadership roles
• Proven experience managing or mentoring data professionals
• Ability to turn data into commercially relevant insights, especially in a marketing context
• Comfortable at both strategic and operational levels, in a fast-paced, evolving environment

Required skills

• Strong SQL skills and experience with large datasets
• Experience with BI and data visualisation tools
• CRM: HubSpot; Data warehouse: Google BigQuery
• BI tools: Tableau, Looker Studio, Google Analytics, Power BI, Zenlytic

What we offer

• Flexible working hours (core hours 09:00-15:00)
• Generous training and development budget
• Discounts across retail, hospitality and online offerings
• Choice of equipment and access to estate facilities including gym and recreation spaces
• Complimentary daily lunch, regular team events and social activities