Head of Content

About the role

We are seeking a Head of Content to lead and scale content initiatives in a remote‑first, global environment. The role combines strategic ownership with hands‑on execution across web, SEO, social, email and video, driving acquisition, engagement and brand consistency.

Key responsibilities

• Define and execute a content strategy focused on measurable business outcomes such as organic traffic growth, sign‑ups and engagement.
• Own SEO initiatives, managing keyword rankings, search visibility, organic traffic targets and domain authority growth.
• Build and manage a scalable content production framework across web, social, email and video, ensuring a consistent publishing cadence.
• Establish editorial standards to guarantee content quality, accuracy, compliance and brand consistency.
• Lead, mentor and develop content creators and editors, setting clear performance objectives.
• Monitor and optimise channel‑specific engagement metrics, including email performance, social interactions and video consumption.
• Create comprehensive reporting to communicate content performance, conversion impact and strategic recommendations.
• Collaborate with growth, product and compliance teams to align content initiatives with acquisition goals and regulatory requirements.

Required profile

• 7+ years of experience in content strategy, editorial leadership or content production, with at least 3 years in a Head or Director role.
• Proven track record of driving measurable business impact through content and SEO initiatives.
• Experience in fintech, crypto, digital banking or other highly regulated, fast‑growing industries.
• Demonstrated success improving acquisition metrics such as organic traffic growth, conversion rates and search rankings.
• Strong analytical mindset and data‑driven decision‑making ability.

Required skills

• SEO
• Content strategy
• Keyword research and ranking optimisation
• Content production workflow management