Fractional Creative Strategist

About the role

HelloKindred, a staffing specialist in marketing, creative and technology roles, is recruiting a Fractional Creative Strategist for a client in the global professional services industry. The role provides strategic thinking, planning and development across creative briefs and projects, supporting the team as it expands its work with other parts of the business and external clients. It is a remote, project-based opportunity open to South African candidates only, with an anticipated contract length of 6 months and potential extension.

Key responsibilities

• Develop strategic thinking and planning for creative briefs and projects, providing upfront insight before creative execution.
• Support pre-sell and pitch processes with strategic thinking and client insight.
• Translate client and business requirements into clear strategic direction.
• Develop strategic approaches for external client work and more complex briefs.
• Partner with creative teams to connect strategy with creative execution.
• Collaborate with internal stakeholders and external clients to understand business needs and context.
• Provide strategic guidance across project-based engagements and help build a stronger strategy capability as the external side of the business grows.

Required profile

• Mid-to-senior experience in Creative Strategy, able to operate at different levels depending on the project.
• Strong brand/creative strategy with B2B, corporate, technology, industrial or other complex-category experience.
• Agency or collaborative creative-team experience preferred.
• Experience contributing strategy to pre-sell or pitch processes, especially for external clients.
• Flexibility to support intensive project-based engagements, including approximately three-month projects, and to work part-time or full-time depending on project requirements.
• Legally authorized to live and work in South Africa without employer sponsorship.

Required skills

• Strategic thinking, planning and development across creative briefs.
• Ability to define propositions and turn complex briefs into clear creative direction.
• Strong collaboration and communication skills with creative teams, stakeholders and clients.
• Commercially minded approach to developing strategic capability as recurring external work grows.