Digital Search Specialist – PPC & SEO (South Africa-Based)

About the role

We are a UK‑based digital marketing agency seeking a seasoned Digital Search Specialist to work remotely from South Africa. The role combines paid‑search (PPC) and organic‑search (SEO) responsibilities across a portfolio of UK clients, requiring a data‑driven approach to maximise visibility and ROI.

Key responsibilities

• Build, manage and optimise Google Ads campaigns, focusing on Search and, where relevant, Display/Performance Max.
• Conduct structured keyword research, write and test ad copy, and manage bids, budgets and bidding strategies.
• Implement and maintain accurate conversion tracking in Google Ads and GA4.
• Deliver on‑page SEO improvements, optimise metadata, internal linking and site structure.
• Perform keyword research, intent mapping and content optimisation for multiple websites.
• Monitor rankings, traffic, Quality Score, CPA, ROAS and other performance metrics using GA4, Google Search Console and Google Ads.
• Provide regular performance reports, actionable insights and risk mitigation recommendations to internal stakeholders.
• Apply AI‑influenced search principles to both paid and organic channels and stay current with emerging search automation tools.

Required profile

• Proven hands‑on experience managing Google Ads campaigns for live accounts.
• Demonstrable track record of delivering SEO improvements on live websites.
• Strong analytical skills with the ability to interpret data from GA4, Google Search Console and Google Ads.
• Experience working in a performance‑focused environment, preferably within a digital marketing agency.
• Ability to handle multiple client accounts simultaneously and align search activities with broader digital strategies.

Required skills

• Google Ads (Search, Display, Performance Max)
• Search Engine Optimisation (on‑page, keyword research, metadata optimisation)
• Google Analytics 4 (GA4)
• Google Search Console
• Conversion tracking implementation
• Bid and budget management
• Data‑driven performance reporting
• AI‑driven search optimisation concepts