Creative Producer – Female‑Oriented Digital Products

About the role

We are seeking a Creative Producer to lead the creative direction of globally scaled digital products aimed at female‑oriented audiences. Based in South Africa, you will shape concepts, run data‑driven tests, and leverage AI tools to deliver high‑performing advertising assets.

Key responsibilities

• Own the end‑to‑end creative testing framework, from hypothesis creation to performance optimisation.
• Generate creative concepts based on insights, competitor research and trends in e‑commerce, gaming and dating.
• Write detailed briefs and coordinate with designers and AI‑powered production workflows.
• Partner with user acquisition teams to execute tests and analyse outcomes across metrics such as CTR, CPA, ROAS and retention.
• Maintain a knowledge base of successful themes, messaging angles and performance drivers.

Required profile

• 2+ years of experience in creative strategy, performance marketing or similar high‑volume creative environments.
• Strong analytical mindset with experience handling large datasets, dashboards and spreadsheets.
• Ability to translate data insights into actionable creative hypotheses.

Required skills

• Hands‑on experience with AI‑powered video and image generation tools (e.g., Seedance, Runway, Veo, Kling, Midjourney, HeyGen).