Business Development Lead - LPR/ANPR Platform

About the role

A Cape Town-based company providing a cloud-based license plate recognition (LPR) and automatic number plate recognition (ANPR) platform, which helps South African communities and law enforcement proactively combat crime, is seeking a Business Development Lead. The role drives strategic growth, market expansion and revenue generation in the Western Cape (mainly Cape Town) and carries out national business development initiatives.

Key responsibilities

• Develop and run a data-driven client acquisition strategy with defined revenue targets, and continuously analyse the market and competitors to refine the value proposition and go-to-market approach.
• Drive the full sales cycle to closure (with Senior Leadership supporting quotes and contracts), run high-volume presentations, secure Proof of Concept pilots and build strategic partnerships across regional and national sectors.
• Maintain 100% data integrity on the monday.com CRM and deliver weekly pipeline and performance reports against KPIs.
• Build relationships with policing bodies (SAPS, Metro Police), Community Policing Forums, City Improvement Districts and Ratepayers Associations.
• Partner with the investigations team to identify intelligence stakeholders, run promotional campaigns and guide new clients through onboarding and database setup.
• Engage existing clients to drive retention and upselling, and share client success stories internally and externally.

Required profile

• Bachelor's degree or higher diploma in Business Administration, Marketing, Sales or a related field, or equivalent practical experience.
• 5+ years in strategic business development, B2B sales or solution selling, preferably in public safety, security, IoT, SaaS or surveillance technology.
• Strong networks and market knowledge in Cape Town and the Western Cape.
• Valid South African driver's licence and a reliable personal vehicle.

Required skills

• Proficiency with CRM platforms; experience with monday.com is a distinct advantage.
• End-to-end sales cycle management, including PoC pilots and high-value contracts.
• Market mapping, competitor analysis and data-driven upselling.
• Experience engaging law enforcement and community safety organisations.
• Exceptional verbal, written and presentation skills.

The recruiter states a competitive salary based on experience, and applications are made by sending a CV to the recruiter.