Brand Manager - Retirement Living

About the role

Faircape is expanding its marketing team and is adding a Brand Manager position focused on Faircape Life, its premium retirement living offering. The Brand Manager takes ownership of the brand, refining its positioning and driving growth while aligning with business objectives and sales targets.

Key responsibilities

• Own the Faircape Life brand, continuously refine its positioning and align brand strategy with business objectives and sales targets
• Drive quality lead generation across digital and traditional channels and work with internal teams to improve conversion and sales outcomes
• Identify gaps in the customer journey and implement improvements
• Plan and execute integrated marketing campaigns, oversee content, digital platforms and campaign performance, and ensure consistency across brand touchpoints
• Take part in PR strategy and execution, build brand presence and look for partnership and exposure opportunities
• Analyse market trends, audience behaviour and competitor activity, track campaign performance against ROI and KPIs, and test and refine strategies

Required profile

• Degree in Marketing, Communications, Business or a related field
• Proven experience in brand management and marketing strategy
• Knowledge of the property industry or retirement sector is advantageous
• Experience in the luxury market or with high-end brands
• Clear health record, clear criminal record and clear credit record
• Two written references from your most recent employer

Required skills

• Hands-on experience with digital marketing, campaigns and analytics
• Strong commercial mindset and ability to own and grow a brand
• Strategic thinking with strong execution ability
• Confident communication with internal and external stakeholders

What we offer

• Quarterly performance bonuses and long service leave
• Flexible working hours (06:30 - 18:30)
• Free barista-made coffee, subsidised snacks and subsidised parking
• Discounted ISP packages
• Growth opportunities within a stable, expanding group