Head of OOH

About the role

The Head of OOH leads Publicis Media Africa's end-to-end Out-of-Home practice and centralized service, combining strategic leadership, market expertise and commercial acumen to modernize and scale the agency's outdoor offering. The role balances legacy OOH scale with digital innovation, requires deep local knowledge of the South African OOH landscape and extends it across Africa, and covers a centralized delivery team, client and supplier relationships and measurable business outcomes.

Key responsibilities

• Define and implement Publicis Africa's OOH growth strategy, combining traditional scale with digital transformation (DOOH, data, measurement)
• Map the consumer journey and align OOH touchpoints with brand and media strategies, and identify new growth zones such as township economies, commuter corridors and retail precincts
• Leverage knowledge of South Africa's OOH ecosystem, negotiate site access, long-term commitments and preferential rates, and fix location gaps through site swaps or deal leverage
• Lead senior-level OOH commercial negotiations, build supply-side partnerships and multi-client deals, and work with finance and procurement on margins
• Collaborate with planning, strategy and data teams to turn brand strategy into outdoor blueprints and support the team with data and audience insights
• Lead a centralized OOH operations and delivery hub in South Africa, ensuring accurate site bookings, posting verification, monitoring and reporting, and mentoring planners, buyers and coordinators
• Pilot measurement frameworks linking OOH exposure to store visits, sales lift and online conversions, and build case studies; integrate data-enabled OOH and P/DOOH solutions

Required profile

• Bachelor's degree in Marketing or Media Management
• 10+ years' experience in OOH media, including planning, buying and strategic account leadership
• Proven network and influence within South Africa's OOH ecosystem, from large to small vendors
• Experience negotiating national and regional deals and managing multi-stakeholder relationships
• Demonstrated experience leading cross-functional or centralized teams; Pan-African OOH experience is ideal

Required skills

• Understanding of OOH site economics, municipality regulations, concession models and rate structures
• Familiarity with OOH data, mapping and verification tools (OMC Road 2.0 & IDS Software, Outdoor Auditors, SEEDOH, All Unite, Luxon, Lightstone)
• Excellent understanding of brand communication planning and the role of OOH in the consumer journey
• Skilled communicator able to engage CMOs and client teams at a strategic level