Assistant Marketing Manager

About the role

We are looking for an Assistant Marketing Manager to support the Head of Marketing in shaping and executing our regional strategy across South Africa and broader African markets. You will own retention marketing initiatives, drive multi‑channel campaigns and help increase client lifetime value in the fast‑moving fintech and online trading sector.

Key responsibilities

• Support the Head of Marketing in developing and executing the regional marketing strategy.
• Own retention marketing – CRM, content, web marketing and re‑engagement campaigns (cross‑sell, upsell, churn reduction).
• Lead end‑to‑end planning, execution and optimisation of online and offline campaigns, including promotional mechanics and loyalty activations.
• Analyse full‑funnel KPIs (acquisition cost, conversion rates, churn, re‑deposits, re‑activation) and present data‑driven recommendations to senior leadership.
• Assist in managing and mentoring team members, host weekly meetings and act as KPI gatekeeper across workstreams.
• Coordinate with Performance Marketing, Community, SEO, Content and Research teams for cohesive execution.
• Manage external vendor, agency and event partner relationships within budget.
• Serve as primary marketing point of contact in the Head of Marketing’s absence.

Required profile

• 3–5 years of progressive marketing experience with proven involvement in strategy, campaign management and team coordination.
• Experience in the forex, CFD, fintech or online trading industry.
• Strong data analysis skills, comfortable with marketing analytics tools, Excel and reporting dashboards.
• Hands‑on experience managing integrated multi‑channel campaigns (email, web, social, in‑app, events).
• Excellent written and verbal communication in English and ability to present to senior stakeholders.
• Based in South Africa with willingness to travel domestically for events and activations.

Required skills

• Excel
• CRM platforms
• Customer Data Platform (CDP) tools
• A/B testing methodologies
• Marketing analytics tools
• Reporting dashboards