Web Developer & SEO Specialist

About the role

We are looking for a creative, results‑driven Web Developer & SEO Specialist to own and launch a new website for a law firm. You will bridge technical site architecture with conversion‑focused design, turning the firm’s online presence into a case‑generating engine.

Key responsibilities

• Convert approved design mockups into a fast, fully responsive website and manage it end‑to‑end after launch.
• Build and maintain practice‑area pages, location landing pages, and blog templates within the CMS.
• Continuously improve UX, page speed, accessibility, security, and bug‑free performance.
• Ship new landing pages, design iterations, and experiments quickly without external vendor delays.
• Own site architecture, internal linking, crawlability, indexation, XML sitemaps, redirects, and Core Web Vitals optimization.
• Implement structured data and legal schema (LegalService/Attorney, FAQ, Review, Breadcrumb).
• Conduct high‑intent keyword research focused on case‑driving terms and local NYC locations.
• Structure and optimize on‑page content while maintaining E‑E‑A‑T and YMYL standards.
• Manage Google Business Profile, local citations, and location pages for map‑pack visibility.
• Support link‑building and digital‑PR initiatives to increase domain authority.
• Run CRO experiments on intake forms, click‑to‑call paths, and live chat to convert traffic into signed cases.
• Own GA4, Google Search Console, lead/call tracking, and rank tracking to shape a growth roadmap.

Required profile

• 3+ years of experience at the intersection of web design/build and SEO (agency or in‑house).
• Proven track record designing and building fast, conversion‑focused websites on Webflow or WordPress.
• Strong understanding of technical, on‑page, and local SEO with measurable ranking and traffic improvements.
• Highly organized and able to manage a full web launch and migration independently.
• Excellent written and verbal communication skills.
• Experience in marketing for law firms or other competitive high‑intent local services is a plus.

Required skills

• Webflow
• WordPress
• SEO (technical, on‑page, local)
• Structured data & schema markup
• Core Web Vitals optimization
• GA4 (Google Analytics)
• Google Search Console
• Google Business Profile
• Link building & digital PR
• CRO & A/B testing
• Lead tracking & rank tracking