User Acquisition Director

About the role

The User Acquisition Director will lead a global acquisition organization from South Africa, shaping and scaling paid‑media strategies across multiple high‑growth digital products. This senior leadership position blends strategic vision with hands‑on analytical problem‑solving to drive sustainable user growth.

Key responsibilities

• Define and execute long‑term user acquisition strategy across mobile, paid social, paid search and programmatic channels.
• Lead, mentor and expand performance‑marketing teams, ensuring high‑performance execution.
• Own acquisition metrics (CPA, LTV, ROAS, incrementality) and make data‑driven investment decisions.
• Build experimentation frameworks for creatives, bidding, campaign structures and attribution models.
• Drive automation and AI‑enabled workflows for campaign management, reporting and analysis.
• Collaborate with product, analytics, creative, finance and executive teams to align acquisition with business goals.
• Evaluate emerging ad technologies, platforms and industry trends to maintain a competitive edge.

Required profile

• 8+ years of experience in performance marketing, user acquisition or related growth roles.
• Proven track record leading large, multi‑disciplinary acquisition teams.
• Strong analytical mindset with ability to translate data insights into actionable strategies.
• Experience designing and scaling automation and experimentation processes.

Required skills

• Performance marketing across mobile acquisition, paid social, paid search and programmatic channels.
• Data‑driven optimization using CPA, LTV, ROAS and incrementality metrics.
• Experimentation design and execution for creatives, bidding and attribution.
• Automation and AI‑driven workflow implementation.

What we offer

• Opportunity to shape global growth strategy for multiple digital products.
• Leadership of a talented, cross‑functional acquisition team.
• Access to cutting‑edge advertising technologies and AI tools.
• Competitive compensation package aligned with senior‑level responsibilities.