SEO Specialist – Total Search, GEO & GSO

About the role

WPP Media is seeking a proactive SEO Specialist to execute day‑to‑day SEO activities and support the adoption of its Total Search strategy, which spans traditional search, AI platforms, social channels and commerce environments.

Key responsibilities

• Conduct keyword, competitor and search‑intent research and perform technical SEO audits covering crawling, indexing, site architecture, internal linking, structured data and performance.
• Create content briefs, optimise website copy, metadata and internal linking, and monitor organic visibility, rankings, traffic and conversions.
• Apply Total Search principles, collaborate with paid‑search, content, Digital PR and analytics teams to identify gaps and improve overall search coverage.
• Carry out GEO/GSO audits, research prompts and authoritative sources, and turn findings into technical, content and PR recommendations for AI‑generated answers.
• Produce performance reports that combine traditional SEO metrics with AI‑search indicators and recommend clear next steps.

Required profile

• Self‑directed and able to manage tasks with limited supervision.
• Proactive, identifying and acting on opportunities without being prompted.
• Curious about AI search developments and changing consumer behaviour.
• Accountable for deadlines, quality and outcomes.
• Collaborative, working across paid search, content, PR, media and analytics teams.
• Adaptable to fast‑changing search technologies.
• Commercially aware of how search contributes to client and business growth.

Required skills

• Hands‑on professional SEO experience.
• Practical experience in GEO, GSO or AI‑search optimisation.
• Technical, on‑page and content SEO knowledge.
• Experience with analytics and SEO research tools (e.g., Screaming Frog, Semrush, Ahrefs, BrightEdge, Lumar).
• Familiarity with schema markup and structured data.
• Proficiency in reporting tools such as Looker Studio or Power BI.
• Use of AI‑visibility monitoring or prompt‑tracking tools.
• Automation or AI agents for research, analysis, content or reporting.