SEO Specialist – Remote (Johannesburg)

About the role

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As an SEO Specialist you will own strategy, performance and client‑facing leadership across paid search, paid social, SEO and conversion optimisation. This senior, hybrid role blends strategic planning with hands‑on execution.

Key responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90‑day, 6‑month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on‑page SEO, link building, programmatic pages and AI‑driven content.
• Track KPI performance, conversion attribution and analytics accuracy.
• Provide weekly direction, QA and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Required profile

• 4–7 years of experience in PPC, SEO or multi‑channel full‑funnel strategy.
• Strong experience running paid and organic channels simultaneously.
• Proven ability to build and articulate strategic recommendations for clients and account executives.
• Track record of overseeing execution teams and managing deliverable quality.
• Sharp analytical skills with the ability to diagnose performance issues quickly.

Required skills

• Google Ads
• GA4
• Google Search Console
• Keyword research tools
• Paid media optimisation
• Technical SEO
• On‑page SEO
• Link building
• Programmatic SEO
• AI‑driven content creation
• Conversion rate optimisation (CRO)