Senior Sales Manager - E-com Activation

About the role

P&G is looking for a Senior Sales Manager for its e-com activation and category strategy role in Johannesburg. The role leads the end-to-end online activation agenda across pure-play marketplaces, Q-Com platforms and retailer-owned e-com sites, working with the E-com Key Account Manager, Analytics & Insights, Product Supply and Finance. It turns brand and category strategy into a superior digital shelf, high-return retailer media and channel-specific assortment, price-pack, promotion and innovation plans.

Key responsibilities

• Set and lead e-com activation and category strategy across pure-play, Q-Com and retailer-owned online platforms.
• Own digital shelf excellence: product titles, descriptions, taxonomy, keywords, images, video, enhanced content, ratings and reviews.
• Improve visibility and conversion through retailer search optimisation and continuous testing.
• Ensure accurate, compliant and consistent product content across platforms and launches.
• Build the retailer media strategy and annual investment plan, aligned to brand priorities, retailer calendars and customer JBPs.
• Lead sponsored search, display and audience-targeted media campaigns, managing briefings, budgets, execution, optimisation and post-campaign learning, with accountability for ROAS, incrementality and profitable sales growth.
• Develop retailer-specific category growth strategies covering assortment, pricing, merchandising, promotions and portfolio priorities.
• Translate consumer, shopper and e-com data into category stories and recommendations for retail partners.
• Lead the e-com activation plan for innovation launches, ensuring content readiness, media support, availability and visibility from day 1.
• Partner with KAM, Brand Marketing, A&I, Finance and Product Supply on priorities, investment, forecasting and execution.
• Define and report a scorecard covering content compliance, availability, search visibility, traffic, conversion, media efficiency, share and sales.
• Manage agencies, technology partners and retailer media networks, and build team capability through playbooks, training and best-practice sharing.

Required profile

• Bachelor's degree in Commerce, Business Science, Marketing, Digital Commerce or a related field.
• 7-10 years' progressive experience in e-com, digital commerce, shopper marketing, category management or retail media within FMCG, consumer goods or a leading retailer/marketplace.
• Demonstrated ownership of digital shelf, retailer media and online category or commercial activation across multiple brands or categories.
• Experience managing agencies, media partners, digital-shelf platforms or external technology providers.
• Preferred: hands-on experience with marketplaces, Q-Com players and retailer-owned e-com platforms, and RSA retail experience.

Required skills

• Knowledge of e-com KPIs such as traffic, conversion, share of search, content compliance, availability, ROAS and promotional ROI.
• Advanced Excel and PowerPoint; experience with digital shelf analytics, retailer media and e-com measurement tools.
• Preferred: sponsored search, retailer display media, audience targeting, content syndication, SEO, ratings-and-reviews, and familiarity with Amazon, Takealot, Checkers Sixty60, Pick n Pay asap! and Woolies Dash.